Many people judge a product by the appearance of the packaging it comes in. Yet so many marketers treat the packaging of their brands like an afterthought. In the battle of the brands, packaging can create a strong point of difference.  

It creates an image of the brand that can be the on-shelf purchase trigger or at-home touch point for consumers across a range of products and categories.

There are several different packaging strategies firms can use to make ordinary products look more exclusive.